Aristotle Campaign Guide

Most Wasteful Types of Campaign Spending And Advice To Avoid These Situations

Political campaigns cannot afford to waste resources, whether financial, human, or time. An uncoordinated effort will waste all of these directly as well as indirectly through inefficiency. Below are some common examples of wasteful campaign spending, along with advice in how to avoid these situations.

Media Tours Are Key to Organizational Messaging

At its essence successful public relations is all about story telling — and every campaign or non-profit, no matter who they may be, has a great story to tell. It may take a while to identify and massage your campaign’s story and it may also take some practice to refine delivering the messages and preparing for questions, but once you’ve settled on the dimensions of your story and who is best equipped to tell it, then it becomes very important to determine which audiences and supporters you need to influence ­who needs to hear and understand your story.

Not All Elections End on Election Day

As campaign consultants we must offer our clients more than just the usual fare of voter targeting, issue research, polling, message crafting, and all the nuts and bolts of campaigning.

We must be aware of the election laws and the procedures used by local election officials to conduct the elections and enforce these laws. In close elections, the consultant must be ever vigilant for anomalies and obvious changes in voter patterns on a precinct-by-precinct basis.

New Media Is Driving Politics Into The Unknown Zone

Technology is changing the way we work, shop, bank, exercise and most other areas of life.; Why would we expect political campaigns to be immune?
It’s been 30 years since Robert Redford played the role of Bill McKay in “The Candidate,” which accurately represented what was then a whole new political form:

Negative Campaigning

Going negative is not a step to be taken lightly, although today more campaigns go negative more quickly than ever before.

Janice M. King, president of Janice King Communications, when discussing negative advertising in general, said that negative messages about competitors create FUD: fear, uncertainty, and doubt. You must consider seriously the implications of your candidate causing FUD and its resulting stresses on the political system.

Need Help in Your Campaign? May be the Time to Hire a Political Coach

I am often asked to explain what a political leadership coach is and why it is an emerging specialty within the coaching profession. The practice and art of political leadership coaching is born out of the need to support public leaders as they traverse the highly challenging issues during these polarizing and partisan times.

Organizing Your Political Campaign

Despite these differences and regardless of size, all campaigns must fill the same key positions While a smaller campaign may depend on a few people doing multiple jobs, it is just as important that all major roles of the campaign are occupied. F

Online Advertising

The two most common elements of an online campaign tend to be e-mail and a Web site with rich media and plenty of interactivity. The third and least developed leg of an online political campaign is online advertising. This article will answer questions about political online advertising strategies and explore how online advertising can target highly desirable audiences during parts of the day that are otherwise impossible to buy or prohibitively expensive. These “day parts” are subsections of the broadcasting day, used to determine the cost of advertising on a radio or television program.

One Single Idea Branding Your Campaign

A critical component of every campaign’s outreach efforts is the development and execution of a relevant, consistent, and well-managed brand. There is, however, a lot of confusion about what a brand actuallyis.

Ol’ Dogs of Politics Versus New Technology

In today’s world, technology has soared so that those who are technologically current have a decisive advantage over those who are not. You may consider this to be sad, but make no mistake about its truth. It’s a new political landscape out there and the tools of the modern campaign are changing with each and every new election cycle

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