Reuters: Kochs Help Republicans Catch Up on Technology

In the 2008 presidential race, Barack Obama was famously effective in using new technologies to raise money, mobilize voters and target his message of change.

In this year’s campaign, his opponents are determined to turn the tables.

Republican political operatives, some with deep financial backing from the billionaire Koch brothers and others, are unleashing about a half dozen major projects that take advantage of advanced database technologies to manage campaigns and target voters with personalized messages…

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