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The biggest sin in fundraising is not to ask; the second is not to ask for enough. We will overlay your latest finance report with our software to provide a detailed analysis of your supporters’ contribution history to find out how much money you would have raised from existing donors – if you had asked for the optimal amount.

And while asking for the optimal amount is critical, so is knowing how to ask. Asking for money is hard and it’s very personal. There are certain things that you should know: If your supporter has a birthday in the next 90 days; whether or not a supporter has family members who could have also contributed the maximum? The identities and charitable giving patterns of donors who gave to like-minded candidates and causes, but nothing to you. Know your donors; and make the ask count.

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