Grassroots, A Reason Not to Quit Politics

Those of you who know me are aware that I draw a lot of my life lessons from classic movies. Whenever people can’t get along, I invoke ‘The Parent Trap’ rule. Those who have seen the movie will remember when the Hayley Mills (or if you were born after 1985, Lindsey Lohan) characters couldn’t get […]

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Generation X: Are we really a bunch of slackers?

At the recent National PAC Conference, I gave a presentation on ways to get younger people involved in public affairs generally and in PACs specifically.

As always, I wound up learning just as much from people in the audience as I hope they did from me.

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Effectively Using Social Platforms to Connect with Your Audience

You may have noticed last month that Aristotle tweeted a variety of ‘do-it-yourself’ (DIY) tools that can assist government relations professionals with presentations and other communication efforts, such as developing infographics, newsletters, Web videos and managing social media accounts.

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Finding the Balance between Negative and Positive Messaging

How do you recruit and motivate advocates when the audience has a negative view towards the person, or entity, that they are going to be advocating for or contributing to?

Let’s use Congress as an example. According to a recent Real Clear Politics average, congressional approval is slightly below 17 percent.

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Branding Your Advocacy 101

Utilizing a brand to take your advocacy efforts to the next level All too often government relations offices find themselves in conflict with their companies or association’s marketing department. What if that wasn’t the case? How could these two teams support each other’s needs through advocacy?

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Understand Polls, Devise a Strategy and Grow Your PAC

How ‘question order’ affects the electorate’s response Consider this: You are director of operations for a PAC. A poll just came out that suggests the electorate significantly increased their support for your cause. Now you want to send a message and hammer home that message.

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Planning for the 114th Congress

How to get your grassroots advocacy program off to a great start With the start of the new Congress, most government relations offices are assessing their needs for what the New Year and a new Congress will bring them. No matter the size of the office, this is the time of year where many have dusted off last year’s goals and strategic plan, to be evaluated on the opportunities a new Congress has to offer.

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