Planning a campaign budget takes cold calculation in order to avoiding winding up short of money during the closing and most critical days of the campaign. As you begin to prepare a budget you should remember these simple rules.
A personally signed letter or note can push the undecided voter into your corner, reinforce the commitment of a voter pledged to you, or cast a shadow of a doubt in the mind of someone committed to your opponent. Studies show a personally signed letter will be read more frequently, kept longer and generate more activity than letters with digital, scanned or printed signatures.
Many will say, having an ”elect able” candidate. Many will answer successful fundraising. Many will answer GOTV or get out the vote. The reasons for these choices may be obvious.
So you want to run for an elected office? Answering the following questions can help you confirm that running is the right decision for you.
There have been political consultants since the advent of democracies but the modern era evolved in a rush after Richard Nixon lost a debate to John Kennedy because of his perceived bad appearance on television. Television sets had become a looming presence in the corner and people began to get their political information from a collection of scan lines.
Rendering your name in reverse—white against a contrasting bright or dark colored background—makes your name look larger and improves visibility, especially at night. In fact, according to a study by the Outdoor Advertising Institute, reverse messages are up to 40% more visible. That is the reason that Departments of Transportation use white type against dark green or dark brown backgrounds on their highway signs.
Of all the hurdles that first-time candidates and lesser known challengers face when running for office, none is as intimidating as being seriously under-funded. Money isn’t everything when you run for office — issues count, name recognition is a major bonus, volunteer manpower is important – but without the ability to raise a significant sum of money, it becomes very hard to get your message out and win your election.
Once upon a time in the world of elections and political campaigns, the guidelines for state election committees consisted of one thin manual covering all state election rules. Local jurisdictions may have had ordinances in place, but these were casually enforced and perhaps casually obeyed.
It is one of the great political clichés, the day before an election an analyst says about a race, “it all depends on turn-out.” That statement is true, but voter turnout is much like Mark Twain said about the weather, everyone complains about turnout but no one does anything about it. For Gavin Newsom’s mayoral campaign we did something about turnout.
In the first edition of Winning Big in Small Budget Campaigns, which was first published in 1997, we dedicated just a few pages to an increasingly important campaign medium. In fact, we didn’t even include it under the media chapter, but relegated it to the leadoff item under the next, catchall chapter – “Fragmentary Bombs.