Originally posted on CompleteCampaigns.com and written by Randall P. Whatley All the great speakers were bad speakers at first. – Ralph Waldo Emerson, 1860 You are already a great speaker. You give great presentations every day. Think about how often you successfully communicate your ideas to loved ones, co-workers, or acquaintances. You make a simple […]
Is there a local issue that has you hopping mad? Think you can do a better job than the people who represent you? Dont just sit there – help fix the problem by running for office.
Think about how often you successfully communicate your ideas to loved ones, co-workers, or acquaintances. You make a simple point. You choose language that they understand and to which they can relate. You answer their objections satisfactorily.
In many Presidential campaigns, there is one major blunder that is hammered home by the media, and that incident often ends that person’s presidential bid. Some classics: Governor Dukakis wearing a helmet and riding the tank; Senator Muskie crying at a news conference after a newspaper printed derogatory statements about his wife, and the classic, Senator Gary Hart and his playboy antics on that aptly named boat, “The Monkey Business.” This year it was the Howard Dean Iowa pep rally, now dubbed the “I Have a Scream” speech.
In the first edition of Winning Big in Small Budget Campaigns, which was first published in 1997, we dedicated just a few pages to an increasingly important campaign medium. In fact, we didn’t even include it under the media chapter, but relegated it to the leadoff item under the next, catchall chapter – “Fragmentary Bombs.