Many will say, having an ”elect able” candidate. Many will answer successful fundraising. Many will answer GOTV or get out the vote. The reasons for these choices may be obvious.
In the same way that high school football players can learn a lot about the game by watching the pros play in the Super Bowl, local political activists should be able to learn a lot about campaigns by watching the players in the presidential race.
Politics & the Internet in 2004:
In the 2004 election cycle, websites, email and online fundraising assumed a growing prominence. In each of these areas, new high marks were established in both volume and audience-reach.
Former Senator Alan Simpson once said that most campaigns for office start with a couple of friends, sitting around a table drinking beers. While this may be the way most campaigns start, they shouldn’t stay that way for long. Too often, local candidates think that the best way to run a campaign is to get some friends involved and the campaign will fall into place on its own.
Every year campaigns start earlier and earlier. The 2006 mid-term elections were not even over and we had presidential candidates crisscrossing the country meeting potential voters and donors. The 2008 elections have already seen causalities.
When every fledgling campaign comes into existence, it soon realizes two important things. First, the opposing campaign is not the only competition it faces, and second, that having the best qualified candidate doesn’t guarantee success. The primary reasons for both phenomena are essentially the same: it is getting more difficult to reach people. As a result, sometimes the campaign that wins isn’t always the one with the best candidate, but is the one with the best message and strategy for communicating it!
One of the most important parts of any campaign organization is the campaign team those individuals that the candidates relies on to carry the campaign to victory. While all campaigns are different, and thus have different needs when it comes to campaign organization, there are five positions that must be filled on any campaign, no matter how small.
Registration is the best get-out-the-vote tactic around: in 2004, 82% of registered 18-29 year olds voted. If you’re in a tight race and need a way to create more votes, register young adults. It’s cost-effective and it works.
Running a political campaign is one of the most challenging and exhausting activities possible. Running a typical campaign will mean 12+ hour long work days for several months. On Election Day, either you win, or you and your entire campaign team are fired. As you approach the final days of the campaign, this creates a huge amount of stress and pressure for success.
Studies show that contact from campaigns significantly increases a young person’s likelihood of turning out to vote on Election Day. Plus, it’s cost-efficient and easy to integrate with your overall campaign strategy.