Registration is the best get-out-the-vote tactic around: in 2004, 82% of registered 18-29 year olds voted. If you’re in a tight race and need a way to create more votes, register young adults. It’s cost-effective and it works.
Studies show that contact from campaigns significantly increases a young person’s likelihood of turning out to vote on Election Day. Plus, it’s cost-efficient and easy to integrate with your overall campaign strategy.
Young adults are taking action on key issues in communities and on campuses all across the country. From the 5,000-person Power Shift summit on climate change in Maryland in 2007 to the 2,000-person march for voting rights in Prairie View, Texas in 2008, young adults aren’t sitting on the sidelines of the most important fights – they’re leading them.
TO WIN ELECTIONS TODAY
Young voters are a huge group: More than one-fifth of the electorate is between 18-29 years of age, a total of 44 million potential voters.
Young = New: In a close race, new, young voters can make the winning difference.
The question of “how to talk to young voters” is not that different than how to talk to voters in general: talk to them about your plans to tackle the issues they care about, what you’ll do for them and their communities if elected, and ask for their votes.
The two most common elements of an online campaign tend to be e-mail and a Web site with rich media and plenty of interactivity. The third and least developed leg of an online political campaign is online advertising. This article will answer questions about political online advertising strategies and explore how online advertising can target highly desirable audiences during parts of the day that are otherwise impossible to buy or prohibitively expensive. These “day parts” are subsections of the broadcasting day, used to determine the cost of advertising on a radio or television program.
In the first edition of Winning Big in Small Budget Campaigns, which was first published in 1997, we dedicated just a few pages to an increasingly important campaign medium. In fact, we didn’t even include it under the media chapter, but relegated it to the leadoff item under the next, catchall chapter – “Fragmentary Bombs.
For years, my firm has been a leading direct mail company for Democratic organizations and candidates. We have worked for the AFL-CIO, all three of the national Democratic committees and hundreds of candidates for office. We think we know what we are doing and how to reach voters with a piece of mail. But this past year, we learned some lessons and we learned them in a surprising place.