Picture your volunteer walking through a neighborhood in your district. He’s going door-to-door for you, telling people about your campaign, trying to turn them into supporters. Are you preparing that volunteer to get the job done? Does he know anything about the people who live in that next house or is he just knocking on the door and hoping for the best?
Let’s say your opponent is bringing a big shot in from out of town. It’s a last minute event, a rally designed to drum up support and raise money. He’s a big figure with your opponent’s base, but he’s also a polarizing figure in your district.
If your campaign has the right tools in place, you can use this.
At its core, voter contact isn’t complicated. You need to make phone calls. You need to send mail. You and your volunteers need to get out into the street and knock on doors.