Ok, I admit it. I am a fan of John Oliver. His comedic “news” seems to be well researched and comedic timing is on point. I also know many people who are not fans, who find him to be at best a gadfly who selectively uses misleading information. Regardless of your views on him, he has been able to mobilize large segments of the U.S. population to take action on issues around chicken farmers rights, and net neutrality (twice!).
Mike Young, Aristotle’s SVP, Account Management: I’m sure you’ve heard about Facebook launching itself into advocacy with the release of their Town Hall tool. Given the role social media played in the last election and the days since, it’s no surprise that Facebook is dipping its toes in the advocacy pool.
You may have noticed last month that Aristotle tweeted a variety of ‘do-it-yourself’ (DIY) tools that can assist government relations professionals with presentations and other communication efforts, such as developing infographics, newsletters, Web videos and managing social media accounts.
How do you recruit and motivate advocates when the audience has a negative view towards the person, or entity, that they are going to be advocating for or contributing to?
Let’s use Congress as an example. According to a recent Real Clear Politics average, congressional approval is slightly below 17 percent.