Effectively Using Social Platforms to Connect with Your Audience

You may have noticed last month that Aristotle tweeted a variety of ‘do-it-yourself’ (DIY) tools that can assist government relations professionals with presentations and other communication efforts, such as developing infographics, newsletters, Web videos and managing social media accounts.

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Finding the Balance between Negative and Positive Messaging

How do you recruit and motivate advocates when the audience has a negative view towards the person, or entity, that they are going to be advocating for or contributing to?

Let’s use Congress as an example. According to a recent Real Clear Politics average, congressional approval is slightly below 17 percent.

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