Are you looking for an impactful way to reach supporters and build momentum for your cause? While you can certainly try traditional advertisements, it may not be enough to grab the attention of a modern audience. In fact, some people may automatically put up their guard when they see an ad pop up on their […]
Thanks to the increasing prevalence of early voting, you don’t have to wait until November 5 to start racking up votes for your candidate. You can connect with early voters and build momentum days (or, in some cases, weeks) before election day. Your campaign’s ability to connect with and mobilize early voters could mean the […]
In today’s rapidly evolving corporate and public affairs landscape, thought leadership has become a critical differentiator, especially in the realm of grassroots advocacy. But what does it mean to be a thought leader in this space? And how do you build the trust needed to genuinely influence and lead within your industry? At its core, […]
If you’ve built a strong base of supporters, the last thing you want to do is let the momentum fade. However, it’s only natural for some (or possibly even most) of your advocates to want to take a breather in the aftermath of a major campaign or project. Advocates are an invaluable part of your […]
As a passionate advocate, you know your cause inside and out. But what you may not know is why some people oppose your movement, as well as the things that motivate them to prevent you from reaching your campaign goals. If that’s the case, it’s time to conduct thorough opposition research. What Is Opposition Research? […]
As a staunch member of an advocacy group, you should know that uniting with like-minded entities and organizations can be a game-changer for your movement. The process of teaming up with different groups to work toward a common goal, known as coalition building, offers a slew of advantages for everyone involved. On that note, let’s […]
If you create an advocacy group centered around an important cause, people will flock to your organization to offer their support, time, and resources, right? While a great cause will attract a handful of passionate members, most people probably aren’t even aware that your organization exists unless you market it. What Is Advocacy Marketing? Advocacy […]
Launching your own advocacy group is a noble cause that can help you affect meaningful change in the world around you. However, you will also encounter several hurdles along the way, which can range from apathy to bureaucratic barriers. Understanding these issues and learning how to overcome them can help you become a more effective […]
Whether you operate in the political arena or want to tackle a pressing societal issue, advocacy represents one of the most powerful tools at your disposal. There are two distinct approaches within the advocacy landscape: grassroots and grasstops advocacy. The grassroots approach has been a staple of the American political system for decades. It has […]
From environmental conservation to social justice and from healthcare reform to education equity, citizen advocacy plays a crucial role in driving progress and shaping the future of communities and nations. But despite that fact, knowing how to get members of the community to take that leap and move from passive to proactive advocacy is often […]
