Surviving the Advocacy Conference: How Not to Become Overwhelmed by So Many Great Ideas

                            I admit it, I didn’t attend the Advocacy Conference (then the Grassroots Conference) until 2012. At the time, the conference was always around the time of my employer’s annual fly-in and the calendar never lined up. When AIA moved their fly-in […]

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Understand Polls, Devise a Strategy and Grow Your PAC

How ‘question order’ affects the electorate’s response Consider this: You are director of operations for a PAC. A poll just came out that suggests the electorate significantly increased their support for your cause. Now you want to send a message and hammer home that message.

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