In The Know

The Evolving Business of Political Consulting

There have been political consultants since the advent of democracies but the modern era evolved in a rush after Richard Nixon lost a debate to John Kennedy because of his perceived bad appearance on television. Television sets had become a looming presence in the corner and people began to get their political information from a collection of scan lines.

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The Art & Science of Signs and Graphics

Rendering your name in reverse—white against a contrasting bright or dark colored background—makes your name look larger and improves visibility, especially at night. In fact, according to a study by the Outdoor Advertising Institute, reverse messages are up to 40% more visible. That is the reason that Departments of Transportation use white type against dark green or dark brown backgrounds on their highway signs.

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The Three Best Ways for Under-Funded Candidates to Get Their Message Out

Of all the hurdles that first-time candidates and lesser known challengers face when running for office, none is as intimidating as being seriously under-funded. Money isn’t everything when you run for office — issues count, name recognition is a major bonus, volunteer manpower is important – but without the ability to raise a significant sum of money, it becomes very hard to get your message out and win your election.

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The Role of the Campaign Treasurer

Once upon a time in the world of elections and political campaigns, the guidelines for state election committees consisted of one thin manual covering all state election rules. Local jurisdictions may have had ordinances in place, but these were casually enforced and perhaps casually obeyed.

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Tilting the Playing Field: Voter ID & Turnout

It is one of the great political clichés, the day before an election an analyst says about a race, “it all depends on turn-out.” That statement is true, but voter turnout is much like Mark Twain said about the weather, everyone complains about turnout but no one does anything about it. For Gavin Newsom’s mayoral campaign we did something about turnout.

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Using the Net in your Small Budget Campaign

In the first edition of Winning Big in Small Budget Campaigns, which was first published in 1997, we dedicated just a few pages to an increasingly important campaign medium. In fact, we didn’t even include it under the media chapter, but relegated it to the leadoff item under the next, catchall chapter – “Fragmentary Bombs.”

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Using Buttons and Badges Effectively in a Political Campaign

Political campaigns can be tense and stressful. There is so much to do and often not enough time to do it. If you are a candidate or campaign manager, you should not be without a button maker machine. These machines will help you with some of the most critical areas of your campaign – getting the word out, addressing issues, and rallying support. Not only will buttons help acknowledge the issues and rally support, they will do it inexpensively and that is a word that any campaign manager likes to hear.

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Types of Presentations

The following is an overview of several common types of presentations and their purpose. Each presentation type requires a specific organization technique to assure they are understood and remembered by the audience. The suggested organizational structure is also provided.

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Track Your Voters

At its core, voter contact isn’t complicated. You need to make phone calls. You need to send mail. You and your volunteers need to get out into the street and knock on doors.

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Top 10 mistakes of Campaign Databases

In a modern political campaign, the campaign database is the single most important tool. The right database system will allow your campaign to run more efficiently and effectively. A good system will save time, increase the amount of funds raised, improve voter contact and may just make the difference between winning and losing.

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