In The Know

Negative Campaigning

Going negative is not a step to be taken lightly, although today more campaigns go negative more quickly than ever before.

Janice M. King, president of Janice King Communications, when discussing negative advertising in general, said that negative messages about competitors create FUD: fear, uncertainty, and doubt. You must consider seriously the implications of your candidate causing FUD and its resulting stresses on the political system.

Continue reading

Need Help in Your Campaign? May be the Time to Hire a Political Coach

I am often asked to explain what a political leadership coach is and why it is an emerging specialty within the coaching profession. The practice and art of political leadership coaching is born out of the need to support public leaders as they traverse the highly challenging issues during these polarizing and partisan times.

Continue reading

Organizing Your Political Campaign

Despite these differences and regardless of size, all campaigns must fill the same key positions While a smaller campaign may depend on a few people doing multiple jobs, it is just as important that all major roles of the campaign are occupied. F

Continue reading

Online Advertising

The two most common elements of an online campaign tend to be e-mail and a Web site with rich media and plenty of interactivity. The third and least developed leg of an online political campaign is online advertising. This article will answer questions about political online advertising strategies and explore how online advertising can target highly desirable audiences during parts of the day that are otherwise impossible to buy or prohibitively expensive. These “day parts” are subsections of the broadcasting day, used to determine the cost of advertising on a radio or television program.

Continue reading

One Single Idea Branding Your Campaign

A critical component of every campaign’s outreach efforts is the development and execution of a relevant, consistent, and well-managed brand. There is, however, a lot of confusion about what a brand actuallyis.

Continue reading

Ol’ Dogs of Politics Versus New Technology

In today’s world, technology has soared so that those who are technologically current have a decisive advantage over those who are not. You may consider this to be sad, but make no mistake about its truth. It’s a new political landscape out there and the tools of the modern campaign are changing with each and every new election cycle

Continue reading

Pennsylvania Gubernatorial Websites Show Importance of Internet Campaigning

In 1995, candidate Lamar Alexander announced he was entering the presidential race not at a rally or a press conference, but on the Internet. This action is credited as the beginning of a whole new world of political campaigning. The Jesse Ventura Minnesota gubernatorial campaign of 1998 conquered that world, because Ventura could not have been elected Governor without the Internet.

Continue reading

Online Politics is Also Local

Presidential candidates, most notably the Dean campaign in 2004 and McCain campaign in 2000, tend to dominate discussions of online campaigning. While Presidential campaigns are often using some of the most exciting technology, these discussions miss the vast majority of online campaigns – those on the Congressional, state and local levels.

Continue reading

Presentation Development

Presentations should always be tailored to your audience. Your knowledge of the audience to which you will speak is an important factor in the success of your presentations. When you understand your audience, their existing knowledge of your topic, and their desires, you can present from their point of view and give examples that relate to their interests.

Continue reading

Political Campaign Fundraising

First, the obvious: running a successful campaign is expensive. The legitimacy of a candidate is directly proportional to the size of his coffers. If you are the candidate, out of political necessity, fundraising is and should be your priority at the beginning, middle, and end of your campaign. And at every stage in between.

Continue reading