Using Buttons and Badges Effectively in a Political Campaign

Originally posted on CompleteCampaigns.com and written by Greg Allison

Political campaigns can be tense and stressful. There is so much to do and often not enough time to do it. If you are a candidate or campaign manager, you should not be without a button maker machine. These machines will help you with some of the most critical areas of your campaign – getting the word out, addressing issues, and rallying support. Not only will buttons help acknowledge the issues and rally support, they will do it inexpensively and that is a word that any campaign manager likes to hear.

Mass mailings and phone campaigns take time and money. Postal rates continue to go up as well as the cost of paper, printing, and labels. You need paid staff or volunteers to organize the mailing list and put the mailers together for shipping. A great percentage of these mailers will never be read or even opened. The recipient who has other more important things on his or her mind will classify these mailers as junk mail and toss it in the trash. However, if you and your staff are wearing buttons, you are inviting the viewer to ask you questions. This gives you one on one face time with the public to answer directly and discuss the issues important to you candidate and party.

Your volunteers are some of the most important people you will deal with in a political campaign. They give their time and efforts in order to see their candidate win the election. Buttons for your volunteers are great for inexpensive nametags. Making buttons for your volunteers with the candidate’s name, party affiliation and the date of the election will help them be identified in public. This is especially helpful if your volunteers are doing door to door campaigning or are out at a public event. Buttons are a great conversation starter and will give your volunteers an opportunity to tell people about your candidate and the issues he or she cares about.

Rallies are another great opportunity to pass out buttons. Political rallies are high excitement and these buttons with your candidate’s name and what he or she is running for can be sold at rallies and fundraising events. Speeches and debates are other events that these buttons can be worn or sold at. These buttons will help accelerate the campaign and give your candidate name recognition.


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