The Most Important Component of The Modern Political Campaign Strategy

Originally posted on and written by Art Murray

We are often asked, What is the most important component of the modern political campaign? 

Many will say, having an ”elect able” candidate. Many will answer successful fundraising. Many will answer GOTV or get out the vote. The reasons for these choices may be obvious.

However, we believe that the most important aspect of the modern campaign is ”targeting.”  You see, any candidate can be ”elect able,” if you are able to target those who will support that specific candidate.  And, every fundraising effort will be more successful if you are able to ”target” those who have been identified as supporters… even more importantly, those who have contributed to similar political campaigns in the past. As for the GOTV effort, no campaign can be successful, if you do not ”target” your support and get that support out to the polls on Election Day.